Book Club Meeting: The She Spot by Lisa Witter and Lisa Chen

"This book makes the case that simply painting your marketing campaign "pink" and calling it a day will miss the mark with most women. Witter and Chen show that you can expand your outreach to connect with women in addition to men--think both/and, not either/or. You'll raise more money and recruit more supporters for your cause. In the end, those who hit the 'She Spot' claim the power to create a better, brighter world for all of us."

Who doesn't want to learn how to create a better world?! Pick up the book (from the library, Strand, Amazon, your friend) and whether you agree or disagree with its message, come share your opinion!