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Awesome entrepreneurs: Dwayne Martens

  • May 29, 2013 · 6:00 PM
  • Vibewire Enterprise Hub

Meet Dwayne Martens, One of Australia's 30 under 30 Entrepreneurs and a successful young entrepreneur who dropped out of University of Western Australia to run a booming business that ticks all the boxes: lucrative, adventurous, sustainable. The business, Amazonia, supplies vitamin-rich açaí berries sourced from the depths of the Amazon by boat.

Of course, whenever one says “rainforest,” hot-button questions about sustainability, environmental consciousness and fair trade pop up. Tackling those issues is a big reason why Martens got into this line of work.

He employs 13 staff, sells to over 5 countries and is making millions following is health passion.

Nice job if you can get it ... national marketing manager Jesse Kaniecki, CEO Dwayne Martens and productions director Chris Norden.

“I bring a new era of business ethos,” says Martens, who runs his health-food business out of Bellevue Hill (and lives in a Teepee BTW!) “I am absolutely passionate to show conscious business is more powerful and more effective than the dollar-driven business.”

He says Amazonia is the first certified fair-trade source of acai, which the company describes as “nature’s multi-vitamin.” Amazonia works directly with local Brazilian families and communities for the collection of the fruit. “Through our education programs, we preserve more than 2,000 acres of natural acai forest,” Martens says.

But Martens is just as proud of a couple of other numbers. In August, Amazonia donated $8,500 to a hospital in the rainforest’s Macapa region, where the acai grows. The company also purchased more than $5,000 worth of fair-trade bracelets made by schools and women’s groups in Macapa.

“I really stand strong in my beliefs,” Martens says. “Amazonia is my leverage to do much good to many people.”

“Follow your passion, stay true to your heart and don’t just settle for good. Be great. Trust in that universal force that somehow got you from a twinkle in your father’s eye to adulthood without a single conscious thought.”
– Dwayne Martens



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  • Jenny S.

    Thought provoking speech and lots of passionate people to share ideas with.

    May 29, 2013

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