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Using LinkedIn to Build Your Personal Brand

  • May 21, 2013 · 6:00 PM
  • This location is shown only to members

They say that your reputation precedes you - and in a digitally connected world, our reputations have never been more vital nor more connected to the success of our businesses or careers. But in a time poor world, how can we effectively manage our personal brands and build our reputation?

LinkedIn - the world's second largest social network - provides a powerful platform allowing you to connect with potential business contacts, grow a network of like minded professionals and - perhaps surprisingly - provide you with job opportunities.

This workshop will be led by social media strategist, Gavin Heaton, who will lead you through a proven 10 step program designed to help you establish and build your personal profile, grow your network and show you how to connect not just with colleagues but network to find potential career opportunities.

This workshop is especially fruitful for beginners, social entrepreneurs, NFPs and self-employed who are new to LinkedIn as well as people wishing to change career paths new to or returning to the job market.



Based in Sydney, Australia, Gavin leads the social media strategy and execution for SAP North America’s Premier Customer Network (PCN). The PCN includes the world’s largest and most influential companies and includes members from every industry vertical from Google through Valero Energy to ConAgra Foods and Nike.

Within SAP, Gavin is an active participant in the social media community, providing input and advice to social media marketing, social media governance teams and contributing to the 2 million strong SAP Community Network.

Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs and is the co-publisher (with Drew McLellan) of the ground-breaking collaborative marketing book series, Age of Conversation.

He has recently completed a chapter for the book 'Intranet 2.0', on the topic of intranets, knowledge management and the role of collaboration in the process of innovation. He is also quietly concocting ideas for his own book, tentatively titled 'The Social Way'.

In what little spare time is left to him, he works with young people as president of Vibewire.

Keep updated on what Gavin is doing next by following him on Twitter -!/servantofchaos.

To see Gavin’s work history, view his LinkedIn profile.

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  • catherine

    Fantastic Gavin is so knowledgeable about social media

    May 21, 2013

  • catherine

    can't wait it's going to be amazing

    May 21, 2013

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