In business today, the goal is to become not just memorable, but indelible. In our Internet-driven society, your digital brand becomes your most valuable asset. When leveraged correctly, LinkedIn can energize and elevate your brand, frame you as a subject matter expert, and enable you to generate business opportunities that may otherwise not exist. For the aspiring leader, it is an indispensable piece of an overall individual marketing and relationship management strategy.
Successful use of LinkedIn comes down to presenting well, connecting with the right people and applying information gleaned on the site to real world scenarios. Essential to the process is the crafting and positioning of a professional, high-impact LinkedIn profile that gets you found, articulates your unique promise of value and motivates others to connect with and learn more about you.
J.D. Gershbein, CEO of Owlish Communications, knows the importance of building a social brand. He is one of the world’s top scholars on LinkedIn and how to leverage it for positive, real world results. During this informative and thought-provoking program, J.D. will provide a sweeping overview of LinkedIn best practices that will help differentiate you in your industry and separate you from the competition.
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