Digital Strategy Overiew - Achieving your Business Objectives

The opportunity for businesses of all sizes to grow their brands and sell their wares through digital marketing has increased geometrically. 

However, it’s especially hard for small and medium-sized businesses to determine the right approach, especially when challenged with few resources and non-existent budgets. 

There are so many options out there in social, mobile and digital media. What is the right approach?Where do I concentrate my limited resources?Which ones will drive business results most effectively?Which ones can I afford to forego?How do I measure true success so that I know I’m driving my business forward? What is a strategy, anyway?In this talk, drawing on 15+ years of digital marketing experience, John Wolff will help you address each of these key questions and more by walking through a strategic, consumer-driven approach that will help you determine a digital strategy that works for your specific business challenges and your target customers’ needs. While you may not learn about tactics to deploy, you will be armed with a framework to help you determine who, what, when, why, and how. 

ABOUT THE PRESENTER: 

John Wolff is a VP Digital Strategist at Carat, a communications planning agency where he advises P&G brands on digital marketing strategy. Upon earning an MBA from Cornell as a Park Leadership Fellow, Wolff joined American Express where he developed and marketed a consumer eCommerce site. He then joined Internet start-up Jungle Interactive Media…just in time for the crash. He spent two years as head of marketing for Logicworks, an Internet Services firm before switching gears as a screenwriter and film producer in LA. He returned to his first love, Internet Marketing, as a Digital Strategist with Colangelo, an Omnicom marketing agency.

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