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We call tech geeks, "early adopters," and it's worth highlighting that they are not, "early adapters." Adaptation implies that people aren't eagerly going forward, they're merely tolerating what gets thrown at them.
As a marketer, then, there's a real choice here--to market your wares (new to this market) to people who are eager for change, or to get very good at marketing to people who would prefer not to change.
As a human, the question is even more profound: What relationship with the future will you choose?
"Your Relationship With The Future"
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