Hi, we all receive invites to digital media 'conferences', 'speaking engagement', 'networking events'...how about an invite to one of NYC's "It" parties?
Next to to this summers rooftop party at the Hotel Gansevoort...this winter, "Cozy Tuesday Nights" at Hotel on Rivington is now the #1 hipster party in the Lower East Side...best part is,..."We" get treated special.
9pm-Midnight, Peak time: 10pm-11:30pm
Once inside, look for the 'White' baseball cap, that's me. You'll love this party!
Give the name "Max" at the door for No Cover, No Rsvp.
We call tech geeks, "early adopters," and it's worth highlighting that they are not, "early adapters." Adaptation implies that people aren't eagerly going forward, they're merely tolerating what gets thrown at them.
As a marketer, then, there's a real choice here--to market your wares (new to this market) to people who are eager for change, or to get very good at marketing to people who would prefer not to change.
As a human, the question is even more profound: What relationship with the future will you choose?