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Mobile Monday Ann Arbor #2 - Monetizing free iPhone/Android apps with Tapjoy

  • Nov 23, 2009 · 7:30 PM
  • Ross School of Business (R2210)

For our second Mobile Monday, we're pleased to welcome Ben Lewis - cofounder of
Tapjoy, a mobile app monetization platform featuring ad aggregation/optimization and virtual goods payments recently featured in TechCrunch ("
Has Tapjoy solved monetization of free apps on the iPhone and Android?"). Ben is a UM alum (CE '01, MBA '05) and 4-year Google veteran who will be speaking about his experiences as an entrepreneur, some of the pros/cons of the iPhone/Android markets, what he's learned about monetization, raising capital, and the history of Tapjoy. From Ben:


  • Tapjoy started a year ago with a single game, TapDefense, that was #1 in the app store for a few weeks

  • We now have a platform that helps other iPhone and Android developers monetize their apps through better ads and a virtual goods system

  • We have over 1,000 publishers using our product today including some of the biggest publishers on the iPhone such as ngMoco, Papaya, and Digital Chocolate

  • We need more engineers and a UI designer to join our team!

Please note the new (hopefully more accessible) location, which we're trying out as an alternative to our regular North Campus venues. Bring a friend!

Join or login to comment.

  • Jim V.

    Great presentation. Great topic & focused delivery.

    November 23, 2009

  • Andy

    Excellent, Ben was well prepared and a great speaker.

    November 23, 2009

  • A former member
    A former member

    if anyone would be willing to, we have a camera to stream the presentation to ustrea, but no computer! if someone would be willing to run the camera and take care of streaming/uploading to ustream or any other video site i and others would be greatly appreciated.

    contact me or Roger Rayle for details.

    November 18, 2009

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