For our second Mobile Monday, we're pleased to welcome Ben Lewis - cofounder of
Tapjoy, a mobile app monetization platform featuring ad aggregation/optimization and virtual goods payments recently featured in TechCrunch ("
Has Tapjoy solved monetization of free apps on the iPhone and Android?"). Ben is a UM alum (CE '01, MBA '05) and 4-year Google veteran who will be speaking about his experiences as an entrepreneur, some of the pros/cons of the iPhone/Android markets, what he's learned about monetization, raising capital, and the history of Tapjoy. From Ben:
- Tapjoy started a year ago with a single game, TapDefense, that was #1 in the app store for a few weeks
- We now have a platform that helps other iPhone and Android developers monetize their apps through better ads and a virtual goods system
- We have over 1,000 publishers using our product today including some of the biggest publishers on the iPhone such as ngMoco, Papaya, and Digital Chocolate
- We need more engineers and a UI designer to join our team!
Please note the new (hopefully more accessible) location, which we're trying out as an alternative to our regular North Campus venues. Bring a friend!