ADMA Data & Analytics General Council Meetup 23 February 2011

What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentation for his perspective on the current usage of geo-demographics and vision for the future.   New perspectives on geo-demographics knowledge integration, multi-channel execution and global standardisation: For many years, geo-demographics has been a workhorse of the direct mail, retail and risk industries. Often out of favour and considered un-sexy by many in the industry, geo-demographics is enjoying a resurgence as a multi-channel integration framework.

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  • Chris

    Biggest and best data council event yet and Robert's presentation was well received I think

    February 24, 2011

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