What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentation for his perspective on the current usage of geo-demographics and vision for the future.
New perspectives on geo-demographics knowledge integration, multi-channel execution and global standardisation: For many years, geo-demographics has been a workhorse of the direct mail, retail and risk industries. Often out of favour and considered un-sexy by many in the industry, geo-demographics is enjoying a resurgence as a multi-channel integration framework.