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Los Angeles Slice of Life Photography Workshop

The Slice of Life  Advertising Workshop in  Los Angeles on December 7 & 8, 2013 is going to be absolutely epic!  Targeting the most lucrative field of photography and take your portfolio and career to an entirely new echelon!  You will art direct and photograph anad campaign while learning top location lighting techniques with over $100,000 of high endlocation lighting equipment sponsored by ProFoto.  We are casting top models from FORD, Wilhelmina, ELITE, LA Models, NEXT, Vision, Models International and Brand.  Each photographer that takes part will have the opportunity to make casting selections for theworkshop!  We even have an INCREDIBLE panel of industry experts with expert consultationto take you to the highest level!


Day 1 - The First Day is focused on Finding Your Photographic Vision and Building a Strong Cohesive Portfolio.   We will art direct a high fashion editorial and storyboard for the shoot day.  We discuss maximizing profits with your own unique style of work along with a master panel of experts including a photography agent, as well asan Art Buyer/Creative Director from an ad agency.  We will be going into detail about the business ofphotography, networking, marketing, self-promotion and maximizing usage rights and profits as a photographerand taking your career to the highest level!   We will go in depth on Editing, Post-Production, Advanced Retouching and consultation from a world class retoucher.  This aspect of the weekend will push you to your potential and maximize your imagery to enhance your branding as a photographer.  We will discuss designing your Print Promo and E-Promo from the images you just photographed to market yourself to potential clients for massive ad campaigns and magazine editorials.   We will show you how to shoot, light, retouch and market yourself to maximize profitability and become a highly successful Lifestyle photographer.

Day 2 - The Second Day is focused on shooting your own Ad Campaign with Top Agency Represented Models that we will be casting from FORD, ELITE, Wilhelmina, NEXT, Vision, & Wilhelmina and D2 Models. We booked Celebrity Makeup & Hair Stylists along with a top advertising wardrobe stylist.  You will learn advanced Location Lighting Techniques to create stunning Slice of Life Advertising imagery and we will be shooting for 8 hours straight to create an entire advertising portfolio in a Day!  We are shooting with over $100,000 of High End Location Lighting Equipment Sponsored by ProFoto and Samy’s Camera. You will tellyour own art directed dynamic advertising campaign through your photographs that will take your portfolio to an entirely new level.  The spreads on this page are from the last LA Advertising Workshop that werepublished in The LA Fashion Magazine!


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  • Kevin Michael S.

    The best Lifestyle Workshop we have held in the past 5 years! We had a professional art director help art direct scenes with the photographers who enrolled with real products and clients that they are targeting. The images created are stunning, and the entire experience was top notch. We shot 6 models from the top agencies in LA with world class styling.

    December 18, 2013

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