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Coors Light Campaign - Baseball Field

From: Kevin Michael S.
Sent on: Wednesday, August 15, 2012 12:44 PM

Hey Everyone,

We are seeking a Baseball field for the Ad Campaign for Coors Light and the San Francisco Giants that I am shooting over the next week in Southern California.  We are looking for a either a pro, college or even high school baseball field that is well manicured and has a pitcher's mound.  If you have any personal connections with anyone who runs or operates baseball fields, that may really help us. We will be compositing in the AT&T Stadium into the background, so it could either be in a stadium or with a fence behind it. I have attached a composite image of what we are shooting.

We casted ex pro baseball players, and styling and art directing them as San Francisco Giant Professional Baseball Players.

The Creative Director's Vision is shooting from the perspective from the catcher, with the batter swinging as the pitcher is watching the ball being struck out of AT&T Park.  We are shooting this at a Baseball Field in the Hermosa Beach area with a very dramatic, highly lit evening look, creating a very 3-Dimensional look. We will then be compositing the players, field and pitchers mound into an image of the San Francisco Giants Stadium, and then having my CGI artist (Who is repped by my agency in Barcelona) create a CGI Photographic Illustration turned Mosaic for the final Ad Campaign.

This is a complex project but will be very fun to create and execute.  I wanted to share the process with the group and keep you guys in the loop on the projects I am shooting.


Kevin Michael Schmitz

Represented by AA Reps, NYC

LA[masked]  NY[masked]

[address removed]


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