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Photography Workshop Series Message Board › Slice of Life!

Slice of Life!

Kevin Michael S.
Group Organizer
San Francisco, CA
3 Day All-Intensive Advertising Photography Workshop in LA on February 22, 23 & 24th!

The First Day is focused on Art Directing and Designing your own Lifestyle Advertising Campaign that you will be photographing on the second day.  We will discuss finding your vision as a photographer, building a powerful portfolio around the vision, and maximizing profits with your own unique style of work.  We will have a master panel of experts including CRYSTAL WRIGHT, who was a photography & styling agent for 15 years and fashion industry guru (She has been our best panelist ever), as well as an Art Buyer and Creative Director from an ad agency.  We will be going into detail about the business of photography, networking, marketing, self-promotion, maximizing usage rights and maximizing profits as a photographer.

The Second Day is focused on the "Portfolio - In - Day" concept where you focus on Location Lighting Techniques to create stunning Slice of Life Advertising imagery for a self-directed ad campaign. We booked top celebrity makeup artist UZMEE KRAKOVSZKI, as well as The Director of LA Fashion Week, ARIANNA SINCLAIR as our wardrobe stylist.  You will have the opportunity to photograph a commercially marketable portfolio in a day! Working with top agency represented models, the very best wardrobe, hair and makeup artists in the industry and an incredible location, you will tell a dynamic story through your photographs while you learn advanced location lighting production and work with over $150,000 in high end lighting equipment

The Third Day is focused on Post Production. You will edit through and be critiqued on what you have photographed to create the very best high end professional portfolio.  We will focus on Portfolio Cohesion, Editing, Post Production, Advanced Retouching and even have consultation from a world renowned retoucher. In the past we have had Dennis Dunbar, the master retoucher for all of the Harry Potter Covers, as well as many of the major motion pictures that grossed over $100 Million in the last 10 years.  We will take your portfolio and and career to the highest level, and retouch and edit through a promo piece to send out to potential clients.



Kevin Michael Schmitz Represented by AAREPS NYC LA  310.808.4565 NY 646.727.7467­­­
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