The Future of Fun

  • July 29, 2008 · 5:30 PM
  • Microsoft

Welcome to the world of audience games. Panelists will discuss and demonstrate some of the latest interactive group games from hot game developers and learn about the emerging business trends in advergaming. Our guest moderator will be Donna Bogatin, Founder & CEO, StartupAlpha.com. Evening fun includes interactive demos of bleeding edge branded games and a lively panel exploring the social and economic impacts of the new interaction marketing, featuring: Kenny Rosenblatt, CEO, Arkadium Kevin Slavin, Co-Founder, Area/Code David Polinchock, CEO, Brand Experience Lab Sean MacPhedran, Creative Strategy Director, Fuel Industries Joost van Dreunen, Columbia University You must provide your full first and last name on the RSVP list for this Meetup. NO videotaping, audiotaping, or unauthorized photography will be allowed at the event. Sponsored by Mimeo.com. Changing the Way Marketers Print.

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  • Sarah E.

    I really liked the first 3 presenters, they were very fun and entertaining! They seemed pretty relevant to advertising. After that though, it just got way too technical for me, an advertising person, to remain interested. I like the idea of getting more tech oriented people together with advertising people, because our fields are overlapping these days. However, it would be nice if the discussion/topic remained more neutral and didn't skew more towards one field or the other.

    July 31, 2008

  • A former member
    A former member

    Thank you demoers and panelists for a fun and informative evening! Your first-hand insights about how branded gaming advertising solutions are being developed and marketed in an evolving entertainment landscape were widely appreciated.

    July 30, 2008

  • Jeff G.

    Thanks for all the comments. Dean, we'll review the recording policy. We've gotten into some hot water with speakers who found their presentations turning up on the internet without authorization.

    July 30, 2008

  • Jeff G.

    The event provided excellent perspective on the current and future state of gaming in the United States. Sean MacPhedran from Fuel, Kenny Rosenblatt from Arkadium, Kevin Slavin from Area/Code and David Pllinchock from brand experience lab challenged the audience to think differently about gaming and the way brands can take advantage of this trend. I also liked the more academic perspective provided by Joost van Dreunen from Columbia University. Thank you to Donna Bogatin for leading and organizing the panel discussion.

    July 30, 2008

  • A former member
    A former member

    Good concepts and demos, but seemingly small scale.

    July 30, 2008

  • Donna C.

    Excellent preparation, inspiring entrepreneurs, great info about the future of games.

    July 30, 2008

  • Amanda & B.

    I enjoyed many of the speakers' presentations. There were some novel ideas that were great to learn about. I think that these sorts of programs are a great educational tool and allow people to keep a pulse on the latest trends of the industry.

    July 30, 2008

  • A former member
    A former member

    The "Future" of Fun seems to be focus on the present. If that is the future, then a lot of advertisers might going to be out of work, because in B2B, people would stop using and hiring advertisers, and in B2C, people would stop trusting advertisers. Many advertisers do not seem to understand people, common average people. People are people, and it does not matter what the background of an individual or a group is. Advertisers should let their ego down and stop telling or selling to people that their method or their idea works. Every advertiser proclaims that! There are many TV talent competition shows like "So You Think You Can Dance," the "Idol," and the "Got Talent." May be, we need a similar show for the advertising industry where advertisers compete and prove if they really have what they claim they got, and as for the judges of that show, we need some tough judges like "Simon Cowell" and "Donald Trump" of advertising to weed out the unqualified advertiser. Worthy event though.

    July 30, 2008

  • A former member
    A former member

    excellent panelists that were interesting and knowledgable. Stayed late and didn't mind a bit.

    July 29, 2008

  • Gadi B.

    Terrific selection of companies in games, and advergames. Inspiring demos.

    July 29, 2008

  • Bill S.

    I was rather bored...I find events where people get up for 20 minutes to talk about themselves and their products a waste of my time. If I am interested in a product or service I will arrange a meeting with a person at a later date and get a one-on-one. For me an event like this should be more of a discussion, about the technology and it's impact...from a content, marketing, revenue and user perspective.

    July 29, 2008

  • Dean C.

    whats with all the rules around recording?
    since when did we turn into a closed source for information?

    July 18, 2008

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