Impact Mapping with Sellers Smith from Silverpop

  • January 23, 2013 · 5:45 PM
  • This location is shown only to members

Impact Mapping is a technique for relating software development activities to their business objectives. Depending on your need, you can use Impact Maps to:

* Confirm the scope of IT initiatives, projects and high level requirements.
* Validate Innovate new features (think Lean Start-up)
* Evaluate alternative approaches to achieving a business objective
* Determine if a feature actually achieved its intended business objective

The focus of this session will be on getting some experience with Impact Mapping. The session will provide a quick overview of Impact Mapping and then break into teams of 4-6 to build Impact Maps.

This session will cover:

* Building a basic Impact Map
* Identifying and verifying the assumptions in your Impact Map
* Using your Impact Map to explore alternatives.
* The presenter will be bringing an example business situation. However, groups are free to bring/use a business example from their own domain. Several people from Silverpop will be there to provide coaching to the teams.

Bio - Robert Sellers Smith

As the Director of Quality Assurance at Silverpop, Sellers is leading improvements in Silverpops software testing process, including implementing test automation with FitNesse. Previously he has worked as Director of Engineering, Software Architect and Software Engineer on a variety of Internet based projects and companies. In the 80s and 90s, Sellers worked on a variety of large government and DoD system development and integration projects. Sellers was part of the team the developed the Agile Certified Practitioner (ACP-PMI) certification for PMI and is a Certified Scrum Practitioner and Project Management Professional. Sellers holds a Master's In Software Engineering and Business Administration.

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  • Sree v.

    Great presentation and Exercises by Sellers Smith.
    Thank you to those that volunteered as coaches.
    Could you please post the presentation?

    1 · January 24, 2013

  • Gagan

    someone forgot their jacket in the room yesterday during this session. Please contact me and we can figure out how to get it to you

    January 24, 2013

  • DeDe

    Loved the hands-on aspect of working through the steps of developing an impact map. I appreciated the how open Sellers was in expressing how Impact Mapping is being used currently at Silver Pop and their challenges, instead of just being an evangelist.

    January 24, 2013

  • nick j.

    Sellers is always good value and highly insightful.

    January 23, 2013

  • Claire M.

    Really enjoyed it. Hoping to read the Impact Mapping book soon.

    January 23, 2013

  • Vladimir Z.

    Great presentation!

    January 23, 2013

  • gene o.

    Awesome!! It was my very first time visiting, and I'm totally happy I drove. See you next time.
    Thanks again.

    January 23, 2013

  • Sellers S.

    Shilan Karia asked:
    "Would like to hear how to streamline Product Mgmt best practices into this process." This session is going to focus on one 'Innovative Practice' to improve the effectiveness of Product Management by ensure that you are building valuable products and features. time permitting, we can talk about how/where to fold Impact Mapping into your Product Management process.

    1 · January 15, 2013

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