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Agile Content Lightning Talks

On Mon 2 June our lightning talk event returns to the Book Club in Shoreditch. 5 speakers each have 5 minutes and 20 slides (15 seconds per slide) to share their unique perspectives on agile content in a blur of energy, passion and intensity. The buzz is incredible! Our lightning talks events always sell out, so be sure to get your ticket early.


Meet the speakers

Each speaker will have exactly 5 minutes to share their story and tools with you.


Alex Watson: Jump-starting mobile at the Telegraph

In my first week as Head of Mobile for the Telegraph I faced three problems: looming deadlines, squabbling stakeholders, and no strategy. I managed to turn them into opportunities by starting a series of experiments around mobile websites and apps. Learn how to:

• deal with people who are either asking for the impossible or expecting to be let down, by rephrasing the problem

• get people in your organisation to focus on mobile projects

• work with content creators on agile projects 


Clare Evans: Continuous publishing for magazine content

Traditionally magazine publishing cycles are long and inflexible. Not any more. By combining a CMS-driven workflow with flexible templates and a continuous publishing model, you can get your content out quickly and looking good. Add real-time analytics and it can be reactive and relevant too. Learn:

• the benefits of using flexible templates for your content

• how to change the frequency of publication and the way you slice and dice content 

• how to see what people are up to right now using real-time analytics


Lauren Pope: Brain hacks for content designers

Content design is difficult: it taxes our brains, draws on diverse skills, and involves asking difficult questions. It can be tiring and frustrating as well as rewarding. To do our jobs without burning out, we don’t need to work harder, we need to work smarter. Brain hacks—based on neuroscience evidence—can help you do that.  Learn:

• how to structure your working day to make the most of your energy

• strategies for reaching and maintaining the “flow” state where you’re most productive

• practical tips for collaboration


Persis Howe: Asking for help with your content

We added a form at the bottom of every page on GOV.UK that gives us a non-intrusive, free way to find out what is broken with our content. And fix it. We’ve used it to discover mistakes—eg when ministers change and we haven’t updated our content fast enough. We also use it to find ineffective content, like a page of tax information where users asked us to provide the information as a single PDF—rather than 52!—to make it easier to print. Learn how to:

• set up a content feedback form on your website

• show the value of this approach to your team

• prioritise your efforts to correct errors


Tom Hewitson: Lean content strategy

Large content projects can easily go off-course. We can use Lean Startup methods like customer development and product market fit to increase our chances of success. I’ll share my experiences using these techniques on a project for Lonely Planet. Learn how to:

• use customer development to establish an effective brand voice

• use content testing and user research to ensure your message is getting through

• produce content in a way that allows you to iterate and pivot



Schedule

•  6:00pm Doors open (order food, get a drink)

• 6:30pm Welcome activity

• 6:45pm Agile Content Lightning Talks 

• 7:30pm Break (get a drink, order food)

• 8:00pm Q&A session with speakers

• 8:15pm Exercise: apply one of the talks to your work 

• 8:30pm Feedback 

• 8:45pm Drinks and informal networking 

• 9:30pm Event ends


What you can expect

Check out these talks from our June 2013 lightning talks event.

https://vimeo.com/70232969



https://vimeo.com/70232977


Our venue: The Book Club

We’re delighted to be back at The Book Club in Shoreditch, which is hip, intimate, and friendly, all at the same time.


Join or login to comment.

  • Tom H.

    Hello,

    I've done a quick write up of my talk on Lean Content including a few links to resources that I find useful. You can find it here: https://medium.com/@tomhewitson/4fe770d34051

    Thanks,

    Tom

    1 · June 3, 2014

  • Jonathan K.

    Thanks to everyone who participated, and especially to our five speakers. We had a lot of energy and generosity in the room. Thank you and see you at the next one, I hope. :)

    June 3, 2014

  • Jonathan C.

    Well organised and curated. I loved the last of five talks about brain hacks the best!

    1 · June 2, 2014

  • Joe B.

    I'd like to come but can't make it until about 6.30/40 - is it still worth it?

    May 30, 2014

    • Jonathan K.

      Hi Joe, at that time you'll be too late to get a seat, but will catch most of the talks.

      May 30, 2014

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Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Additional notes: If you can't attend the event, we don't allow you to transfer your ticket to someone else. It's only valid for you.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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