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Content Everywhere with Sara Wachter-Boettcher and Cleve Gibbon

We’re delighted to welcome US presenter and author Sara Wachter-Boettcher to to talk about topics from her new book, Content Everywhere, published by Rosenfeld Media. She’ll be joined by our own Cleve Gibbon, marketing technologist and CMS expert, who’ll be discussing his concept of content architecture. With a combination of two fantastic full-length presentations, an interactive “fish-bowl” panel, and our popular “content strategy speed dating” activity where you get to network, share your experiences, and pepper the speakers with questions over a glass of wine (or orange juice). It isn’t just about learning from experts, it’s also about sharing what you know with your peers.

Essential information

What: The London Content Strategy Meetup

When: Thursday 20 September 2012, 6:30pm–9:30pm

Where: The Hub Kings Cross (3 minutes from Kings Cross St. Pancras station.)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Sara Wachter-Boettcher: Content Everywhere

Responsive. Adaptive. Mobile first. Cross-channel. Everywhere you turn, web workers are chattering about a more flexible future. There’s only one little flaw: our content’s not ready for the party. Fixed firmly to inflexible pages, today’s content is stuck in meaningless blobs that break long before they bend.

We can't keep creating more content for every new device and channel. Instead, we need content that does more for us—content that can travel and shift with its meaning and message intact.

In this talk, we’ll start making content go further by discussing:

  • Why adding structure actually makes content more flexible
  • How to keep relationships and priorities intact as layout and display shift
  • What you can do today—without starting from scratch
  • How folks in IA, UX, design, and development—as well as content strategy—can help make this happen

Cleve Gibbon: Defining Content Architecture

When you’re building your content strategy, how do you plan for execution? Which channels are you publishing to, and who’s going to use them? Who’s responsible for the day-to-day care of all this content after you’ve implemented the strategy, and which business units do they work for?

Execution is more than just a CMS—and to do it effectively, we need content architecture.

Cleve will explain how content architecture can help. He’ll share some of his tactics and war stories where he’s helped define content architectures for clients like Skype, Investec, Roche, and Virgin Media—organizations coming to terms with being multi-channel digital publishers.

About speed dating

For the speed dating activity, we'll split into random groups based on the number on our name badges, for four rapid discussion sessions at four "stations" around the Hub. Two of the stations will be clinics with our speakers Sara and Cleve, and the other two will be "gamestorming" sessions run by Jonathan and Richard (the organisers.) You'll stay with the same group throughout the activity—this isn't about meeting everyone in the room (that would be impossible), but about interacting with people you haven't met before, and hopefully starting some new relationships.


  • 6:30pm Arrive, grab a drink
  • 6:50pm Welcome
  • 7:00pm Sara Wachter-Boettcher, Content Everywhere
  • 7:20pm Break (refresh your drink)
  • 7:30pm Cleve Gibbon, Content Architecture
  • 7:50pm Interactive fishbowl panel
  • 8:10pm Break (refresh your drink)
  • 8:25pm Content Strategy Speed Dating
  • 9:05pm Drinks and informal networking
  • 9:30pm Event ends

Our venue: The Hub Kings Cross

We're delighted to be back at The Hub Kings Cross, a co-working space set in a beautiful listed building 3 minutes walk from Kings Cross station. We’re delighted to bring this month’s London Content Strategy Meetup to their Thursday evening event programme. The Hub has a great open plan space called the gallery, with a full cafe and bar.

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  • A former member
    A former member

    Excellent, really interested in what Cleve had to say about Content Architecture.

    September 26, 2012

  • A former member
    A former member

    Excellent - Cleve in particular packed a lot in

    September 21, 2012

  • sue d.

    Really good again. Met some insightful people with lots fundamentally different, and yet spot-on ideas.

    September 20, 2012

  • Simon N.

    Looks like a few people have dropped out, any chance I can bring a plus one?

    September 20, 2012

    • Michael A.

      I can't make it tonight, either. Your're welcome to my spot.

      September 20, 2012

    • Simon N.

      Thanks folks :-)

      September 20, 2012

  • Mike A.

    I've ended up at a conference in Prague (as you do) so sadly can't make it. Hope all goes well.

    September 20, 2012

  • A former member
    A former member

    I'm not sure I can make it - I'll be at a networking event in Battersea till 6ish, and I can only stay till 7.30. If anyone wants my place they're welcome to it - though if not, I'd love to try and catch at least a tiny bit of it.

    September 20, 2012

  • A former member
    A former member

    Unfortunately I won't be able to attend. Cerri and Courtney from will be my replacements. Have a top night

    September 19, 2012

Your organizer's refund policy for Content Everywhere with Sara Wachter-Boettcher and Cleve Gibbon

Refunds are not offered for this Meetup.

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