July 23, 2013
Having a smart, meaningful, data-driven content strategy is integral to social media success.
The Facebook Platform is organized around the creation and amplification of stories. Stories are the currency of Facebook. To be successful, marketers must ensure collaboration between three formerly disconnected disciplines: Content Management, Media Planning and Page Analytics. My company pioneered "Story planning" - a blend of content development and media planning. Stories are generated, planned, amplified and optimized at scale. I'd love to share these ideas and learn from other marketers what the largest opportunities and challenges are with social content strategy
Craft beer + red wine
I recently moved here to start the UK office for Boston-based social media company Brand Networks. I've been with the company working in the social space for 5+ years, so hoping to share ideas and learn more about the UK market.