June 2, 2011
It's at the heart of my everyday job - and I didn't really know that it existed until recently, even though it's what I've been doing for years.
Other experiences and viewpoints always help immensely - plus, I've worked in different sectors and 'been round the block', so may have a few pearls of wisdom of my own.
40-something (just) digital content type with a long history in magazines before I jumped ship to the web back in 2004. Currently ply my trade at Age UK