May 22, 2011
Because good content doesn't just happen. It requires a lot of analysis, intelligent thinking and planning to help produce an efficient, flexible and robust content strategy. Much of it I still don't fully understand.
I'm fascinated by the competencies and responsibilities of the content strategist and how they overlap with those of other web professionals. I believe such a rich mixture of attendees will allow me to deepen my knowledge of other working practices.
Writer, content strategy advocate, information designer and one of the triumvirate of brothers at ingserv, an accessible web design company.