May 31, 2011
I was introduced to content strategy by Lisa Moore at LBi. During my time at DDB, a traditional advertising agency moving into digital, I've come to realise that content strategy is one of the missing pieces in a more integrated marketing puzzle.
I'd like to learn a lot more about the processes involved in content strategy.
Orea cookie milkshake!
I'm a strategist at TriabalDDB, formerly working at LBi.