January 19, 2012
Our organisation hasn't had one and the website has traditionally been a kind of content bucket into which things are thrown and stirred about. I want to understand how best to take a step back, plan and roll out cost effective content strategy.
Best practice for SMEs and similar sized organisations. How to win people over to your point of view and get senior backing. How to measure and demonstrate success.
I'm the digital comms manager for the Institute of Leadership & Management, responsible for the website and social media. Am interested in learning best practice for SME websites and networking with people in similar roles.