January 20, 2012
I'm interested in content strategy because it's crucial to the success of my team's performance and the welbeing of all our websites. Good content drives traffic which therefore drives revenue. I believe that investment in quality content is like future proofing site against potential algorithmic changes and ultimately strengthens your brand and generates sales. I also think as social search factors gain importance, having a robust and considered content strategy will divide strong sites from their weaker counterparts.
Ideas about to balance quality content and improving user experience against revenue driving strategies. I'd like to share experience of different strategies across International sites and how cultural differences can affect content strategies. Mostly I'd like to benefit from talking to other people who share this interest.
Hey Content Fans! My name is Amy Catlow and I'd love to join this group. I've been working in Search Marketing for almost 2 years and have recently been promoted to Head of SEO for MVFGlobal - an international online marketing company.