LondonUnited Kingdom EC1A 4DD
June 25, 2012
My background is in journalism and it's fascinating how what we call content today has evolved over the last 20 years. There are many questions and opportunities surrounding content, such as how best to monetise it, new businesses models, the role of PR & marketing in providing content and I'm genuinely fascinated to see how this area will develop in coming years and would very much like to be part of the debate.
I would like to share views about how to generate targeted content, it's different roles in publishing, marketing and PR and how to make sense of it in the context of developments such as social media.
Theakston's Old Peculier ale
I run JJPAssociates, a PR & content business and look forward to meeting like minded people. I've worked for Thomson Reuters, Dow Jones / Wall Street Journal, McGrawHill and I have been involved in successful publishing turn-arounds & launches.