November 18, 2012
Old rules don't work in the new world, let alone the future world. Every word and image needs to earn its place, to genuinely contribute to strategic objectives and support beneficial change.
Learn - results and insights from any A/B testing, success of alternative methods, killer arguments for tackling old thinking Share - some wacky ideas for improving content for audiences based on diffusion types
I'm Caroline Cheales, formerly of various e-gov programmes and currently working at TfL on Barclays Cycle Hire. We may have met at various teacamps, localgovcamps and ukgovcamps. Opinionated but passionate about improving services. Young at heart!