May 11, 2012
We see content marketing as the most significant development currently in digital sales and marketing - moving beyond display ads, brands can most effectively build their authority with audiences by being commentators and curating the right content (internal and external) to properly engage attention. This means brands need to think like publishers, acting independently or in partnership with agencies or publishers - this takes new skillset and we have platform to make their content curation simple.
It's a fast moving world - we know what we do well but it's only part of the jigsaw - I'm looking for technology partners as well as business opportunities, and most of all looking to share our learnings and learn from other peoples' experiences!
I'm co-founder of StrategyEye - we run a technology platform for focussing and curating content on specific topics to engage specific audiences - we work with publishers and with brands that want to think like publishers - looking forward to meeting!