June 17, 2013
My Connected Marketing book from 2005 attempt to provide a unified strategy for what is now Content and Social Media Marketing. I recently edited the Best of Branded Content Marketing book for the BCMA, and am currently conducting research for a relevant new book.
I'm conducting research for a relevant new book, and have some ideas about a mental model for content strategy based on UX Design and Lean Business Thinking that I'd like to share and get feedback on.
Content Marketing Strategist, producer and author
Really useful group and approach