I've composed some slides based on publishing demographics from 2012. These data came at a pretty price ($800) so please take the time to review these slides. The complete set of data is available in the dropbox, as well as the slides.
These slides will help you pick a demographic and other marketing features based upon your genre.
Agile Writers (http://AgileWriters.org) is a writer’s club dedicated to helping the beginning writer create a first-draft novel in 6 months. The process of getting from a blank page to a full manuscript is based on the writings of experts in literature, screenwriting, mythology, psychology, and a little project management. It is the contention of Agile Writers that anyone who has a story to tell can complete a first-draft novel in 6 months.
We also have meetings for those working on non-fiction as well.
Check out our Calendar and sign up for one of our monthly Orientation Seminars to learn the Agile Writer novel method. Then join the Agile Writer Workshop to create your first-draft novel in 6 months.
Also, come to our monthly "Beyond Agile Writers" Seminars where we welcome a guest editor, agent, or publisher to talk about what to do after your novel is written.