Powerful Branding Strategies to Grow Your Business

Branding is a topic you frequently hear about but don’t always know how to apply to your business.  Every company can benefit from branding, but how do you go about starting the process or taking the next step.  Join us on October 19th to learn all of this and more from Alexis Cardona, Global Chief Marketing Officer at Transitions Optical.

Mr. Cardona will share with you his thoughts on building and leveraging brand value, developed over his 15 year career with brand power-house Procter and Gamble.  He will guide you through Brand Management strategy and show you how to apply proven techniques that will benefit your own brand.  You will hear how to:

  • Build a brand from the ground up
  • Utilize research to identify market segments
  • Position your brand in today’s marketplace
  • Use new product development techniques to foster brand extensions and drive innovative product enhancements
  • Reinvigorate declining brands
  • When necessary, redefine and re-position a brand
  • Build a successful brand without a million dollar budget

***Please Note: Responding through Meet Up will not register you for AMA Tampa Bay events.  You must click on the link at the end of this message and pay online to register.***


11:30 a.m. to 12:00 p.m.  - Registration and Networking
12:00 p.m. to 12:30 p.m. - Opening Comments and Lunch
12:30 p.m. to 1:15 p.m. - Speaker Presentation
1:15 p.m. to 1:30 p.m. - Q&A and Closing Comments

Event Fees:
Members - $30
Guests - $30
Students: $25

To register for this event, please visit https://www.cvent.com/events/ama-tampa-bay-presents-powerful-branding-strategies-to-grow-a-more-profitable-business/registration-09d54b090c884aedb21e843d94753336.aspx.

Join or login to comment.

  • David A.

    how much of your budget should be spent on Marketing? Thanks

    October 18, 2012

    • Bernie B.

      The range tends to be 5% to 30% depending on your industry. Most B2B companies are on the lower end. B2C companies tend to be on the higher end.

      October 19, 2012

  • Madeline

    Hi there! Trying to see if it is still possible to go on Friday.

    October 18, 2012

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