It's quite slick, albeit too iPhoney. I flicked through some of the
iPhone-like tabs, and almost immediately I was told to buy something.
Do you have to throw that in a user's face that early?
But without a link to my LoveFilm account (unless I pay for it), I'm
wondering what the point of it is. Is it a list of available films on
LoveFilm - which is basically indistinguishable from a list of
available films? Free users have no way of knowing how well or badly
you have integrated LoveFilm. At the moment it's kinda like a pretty