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Re: [londroid] Droidcon & Springboard Mobile: working on a great Android Autumn!

From: Robert M.
Sent on: Tuesday, July 3, 2012 5:58 PM
I think the bigger problem is communicating your idea and differentiating it from everything else out there. it's certainly the problem I am having.

It's easy to think that the idea is the business, but the implementation of the idea is the business - not the idea itself. 

Also, the secret can be the hardest part to explain to others, and it's an easy safety zone to fall into - to tell yourself that it's secret when really it's the most difficult part to explain to others, and is the core of what you are trying to build, communicate and do customer development on.

Not that I'm saying you are doing that ... but it comes up a lot in lean startup courses.

rob m

On Tue, Jul 3, 2012 at 11:16 AM, Al Sutton <[address removed]> wrote:
There was a very interesting discussion at IO about this with a few VC folk.

In a nutshell; keeping an idea secret rarely, if ever, is advantageous. Getting publicity and people to know about (and use) your product is usually a far greater problem . If your idea really is great then people will copy it whenever, or just buy you out if the barrier to entry is high enough. Look back at Google, Facebook, and most of the other large players. They weren't the first, but they were the ones to attract users, which should hopefully indicate something to you.

Al.
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Al Sutton - Funky Android Ltd.
(www.funkyandroid.com)

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The views expressed in this email are those of the author and not necessarily those of Funky Android Limited, it's associates, or it's subsidiaries. 

On 3 Jul 2012, at 11:01, Dor Juravski wrote:

About that - I would be happy to know how other entrepreneurs manage to balance participating in this event with the need to keep some secrecy on what they are doing

It would be perfect for me to participate and discuss what I am working on, and get people's feedback and opinions, however at a very early stage there is the chance that someone may go and use other resources to try and do what I am doing

How do you manage to "open up" like that on your projects ?
Thanks
Dor


On Mon, Jul 2, 2012 at 9:56 AM, campbieil <[address removed]> wrote:
Hi everyone!

Sorry for the mass-email, but I thought I'd get in touch before everyone shoots of to a sunnier place!

Back from the excitement of Google I/0, we're currently looking at creating a great Android Autumn:

* If you're planning to launch a new Android app around October, come and do it at Democamp at Droidcon London.

Launch your app with a bang, VCs, Angels, Press and an ecstatic community  we'll bring the whole lot! Ping me a note if you're interested


* If you're planning to launch your company or raise funds, join Springboard mobile, the first accelerator program dedicated to mobile! Seed fund, working space, great mentors +++

Applications finish on the 8th of July... All applications from the Londroid group get fast-tracked!


Talk to you soon!

Cheers
Thibaut



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best
Rob

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