Pocketmints is hosting a talk with Rain Media's Bryce Barrand on
"Branded Utility." Please join us this coming Tuesday at 7pm.
RSVPs are available at:
Here is the description of the talk:
"As digital folk, we work on a range of different projects. Often times
these are "flashy" and "sexy" and may win an award or two, but is that
what we want? Is it best for the brand? Best for the consumer? Is that
what we love to work on?
In this session Bryce will dive into what branded utility is and how we
should think about it. To back up those strategies he will cover a few
case studies from projects Rain has done for Skullcandy, HP, and Sony.
Also, we will also bring up warning signs associated with the "wrong"
types of projects.
These principles will guide our efforts and help educating decision
makers. If you aren't the decision maker, the statistics and case
studies will be great ammunition to make your case for building more
than a digital one night stand."
Director of Mobile
Mint Digital, LLC