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7th annual NY Xpo this week at Javit Center

From: Bob M.
Sent on: Monday, April 30, 2012 3:44 PM
7th Annual NY XPO for Business
May 2-3, 2012, Jacob K. Javits Convention Center, New York, NY

NY XPO for Business offers business reporters and 
bloggers exclusive interviews with today’s small business gurus

   TO:           All News Media Outlets Business Editors, Bloggers & Analysts
WHAT:   7th Annual NY Xpo for  Business
WHEN:   May 2-3, 2012
WHERE:  Jacob K. Javits Convention Center, New York, NY
CONTACT:        Bob Miko, Pacific Dialogue Trade 
Show Bureau,[masked],[mas­ked], [address removed]

The New York XPO for Business, the largest small 
and mid-sized business conference in the 
Northeast, has announced a new two-day, 
paid-attendance format for its 7th annual show to 
meet the needs of local entrepreneurs and small 
business owners, offering more than 60 practical 
workshops on May 2nd and 3rd at the Javits Center.

“So many events are expensive, general and 
theoretical, but we are committed to giving 
attendees something significant for their 
investment; our event this year has been expanded 
to two days and businesses will walk away with 
the kind of learning and insights they’d get from 
a graduate business program,” says Marc Sherer, 
CEO and Founder of Event Management, the XPO’s 
producer.  “We call it the “SMBA” because our 
programs provide some of the same benefits of a 
graduate business education – at a fraction of the cost and time.

Innovations within this year’s XPO, designed to 
respond to trends and meet the needs of today’s business owners include:
·         A “boot camp” for veterans who are 
starting businesses, including leaders and 
advisors from the Manhattan Chamber of Commerce, 
SCORE, the U.S. Department of Veterans Affairs 
and the New York City College of 
Technology.  According to a 
article in 
veterans are at least 45% more likely to choose 
entrepreneurship than people with no active-duty military experience.
·         More than seven sessions dealing 
specifically with social media.  According to a 
study, small businesses spend a larger percent of 
their marketing budgets on social media than 
their big brand counterparts.   At the XPO, 
Constant Contact will be introducing its new team 
of local experts, who will be available to give 
attendees hands-on training and tips for success.

·         Taking a page from reality TV makeover 
shows, the XPO has created an opportunity for one 
lucky winner to be “transformed” by a team of 
business experts.  The winner of the “24 Hour 
Small Biz Makeover Contest” wins a financial 
makeover, business plan, and free consultations 
by experts and the before and after will be 
featured on the recently-launched Small Biz World Television.

Contact Bob Miko at Pacific Dialogue, 
[masked] or [address removed] for more information.

Bob Miko
Event Management LLC

Description: cid:image001.png@01C­CEBD4.4A3F7A90

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