High-Impact Advocacy for the Animals: Video + Leaflet Outreach on the Promenade

Dear Animal Advocates,


How can you make the most of your time for animal advocacy? In just 1-2 hours, you can expose HUNDREDS of people to factory farming's horrific impact on animals, the environment, and people! We add a high-tech boost to the classic advocacy techniques of tabling and leafleting by projecting hard-hitting videos like "Meet Your Meat" and excerpts from "Earthlings" onto a large screen right there on the Santa Monica Third Street Promenade, which has very high pedestrian traffic including tourists and shoppers.

Over the years, this video outreach has converted numerous individuals to a more compassionate, pro-veg lifestyle. In fact, many people have stopped by to tell us that they went vegan after encountering our outreach! Plus, think of all the seeds of compassion that we've planted over the years in THOUSANDS of people. If you've never tried this impactful outreach event before, we recommend that you attend at least once and see if it's right for you.   :-)

Your next opportunity for vegan outreach leafleting/tabling with simultaneous video projection on the Third Street Promenade in Santa Monica will be Friday, March 22nd. We will start at 8pm and go until 10pm. You are welcome to attend the full 2 hours, or to just come for part of the time.


Please note: This is a Friendly Interactions Only advocacy event. Participants should keep all interactions civil and friendly with everyone (including any hecklers) at this event. This is usually an easygoing outreach where participants are free to reach out in friendly ways to whatever extent they are comfortable. We generally get positive responses from the general public, but do occasionally get unpleasant/rude feedback over the graphic videos. We expect the outreach participants to respond politely if this occurs.


We are usually between Broadway and Santa Monica Boulevards on the Santa Monica Third Street Promenade. If you have difficulty finding us (or want to check if the outreach is canceled due to rain), then call Aouie at[masked] or Armaiti at[masked]-3530.

You don't need to bring your own literature; there should be enough literature (leaflets, etc.) to last the evening.


On behalf of the animals, thank you so much for your dedication!!  :-)


Assistant Organizer


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  • Santos

    It was nice and helpful observing. Next time bring some entertainment; a chihuahua with a Mexican sombrero and all the perks...It's the only way to compete with the other entertainers. People go to SM to be entertain. It's like the slick car salesman who wants you to test drive the car to convience you to buy it. Don't forget that were ALL SELLERS in this world; we sale our ideas, our opinions, our services, our products, etc. Just like doctors sale cures and teachers sale education YOU NEED TO SALE becoming a VEGAN. I have a couple of ideas. Hopefully will meet again. Until next time :-)

    March 23, 2013

  • Santos

    Thanks. Will see you tomorrow...GO VEGANS :-)

    March 21, 2013

  • Zoe M.

    Yes, it's okay to attend the 2nd half only.

    1 · March 21, 2013

  • Santos

    Can I arrive at 9pm?

    March 21, 2013

  • Sarah Jane H.

    I am sorry. I didn't make the last one because I found a dog in South Central LA, a little maltese terrier mix. She needed care, grooming, etc and took up my whole day! Urgggg I now have TWO dogs. And I can't make this Friday sorry :(

    March 20, 2013

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