High-Impact Advocacy for the Animals: Video + Leaflet Outreach on the Promenade

Dear Animal Advocates,


How can you make the most of your time for animal advocacy? In just 1-2 hours, you can expose HUNDREDS of people to factory farming's horrific impact on animals, the environment, and people! We add a high-tech boost to the classic advocacy techniques of tabling and leafleting by projecting hard-hitting videos like "Meet Your Meat" and excerpts of "Earthlings" onto a large screen right there on the Santa Monica Third Street Promenade, which has very high pedestrian traffic including tourists and shoppers.

Over the years, this video outreach has converted numerous individuals to a more compassionate, pro-veg lifestyle. In fact, many people have stopped by to tell us that they went vegan after encountering our outreach! Plus, think of all the seeds of compassion that we've planted over the years in THOUSANDS of people. If you've never tried this impactful outreach event before, we recommend that you attend at least once and see if it's right for you.   :-)

Your next opportunity for vegan outreach leafleting/tabling with simultaneous video projection on the Third Street Promenade in Santa Monica will be Saturday, March 8th. We will start at 6pm and go until 8pm. You are welcome to attend the full 2 hours, or to just come for part of the time.


Please note: This is a Friendly Interactions Only advocacy event. Participants should keep all interactions civil and friendly with everyone (including any hecklers) at this event. This is usually an easygoing outreach where participants are free to reach out in friendly ways to whatever extent they are comfortable. We generally get positive responses from the general public, but do occasionally get unpleasant/rude feedback over the graphic videos. We expect the outreach participants to respond politely if this occurs.


We are usually between Broadway and Santa Monica Boulevards on the Santa Monica Third Street Promenade. If you have difficulty finding us (or want to check if the outreach is canceled due to rain), then call Aouie at[masked] or Armaiti at[masked]-3530.

You don't need to bring your own literature; there should be enough literature (leaflets, etc.) to last the evening.


On behalf of the animals, thank you so much for your dedication!!  :-)


Assistant Organizer


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  • jeff

    the other day I heard that a study showed that middle aged people who eat a diet higher then 20% animal protein are 4X more likely to get cancer then people who don't. This was on the news on the radio, NPR I think, but maybe another radio station. Has anyone else heard about this correlation btwn diet and cancer?

    March 6, 2014

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