This project is complete and was very successful. Click here to download a color PDF of the finished product.




Arizona Solar Handbook, Buyer's Guide, and Business Directory
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Click on one of the links to buy an online with a valid credit card:
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1. Front Page Advertorial Sponsorship: $2,500
2. Inside Half Page Advertorials Sponsorships: $1,500
3. Back Cover Business Card Sponsorships: $500
4. 2" Logo Sponsorships: $200
5. Directory Listings: $50

Advertising Deadline: May 4, 2009. Please call Robert Hoskins at 602-326-0940 if you need an extension to get materials ready.

The primary purpose of the Arizona Solar Handbook, Buyer's Guide, and Business Directory is to educate more than 2 million potential customers on the benefits of installing energy efficiency, solar power and solar thermal water heating systems on their premises.

The secondary purpose of the Arizona Solar Handbook will be to position Arizona as the Solar Capitol of America. Until we produce a publication that provides a roadmap to every solar company, vendor and supply chain in Arizona, we will not get the respect our state deserves.

Advertising in this journal will be the most cost effective way to reach several million potential customers at the most cost-effective marketing price point possible.

Starting at only $50, we have made it possible for every solar company in Arizona to afford great exposure via this publication.

Advertising will be accepted on a first come, first serve basis, which means the first advertiser that signs up will be at the very front of the book, the last person to sign up will be on the last page. There are only 50 positions available. Don't get left out. Call and book your advertisement today!

Proposed Circulation:
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We are working on multiple distribution deals with newspapers, business journals and several leading retail outlets.

The first planned marketing campaign will distribute 66,000 copies in the Arizona Republic newspaper.


Compared to Direct Mail: A Letter mailed with postage of.42 cents would cost $420 per thousand to mail.

Sponsorship Positions:
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1. Front Page sponsorship receives the front page story.

2. Inside Page sponsorship receives one of these stories:
a. Energy Efficiency Contractor Profile
b. Solar Thermal Water Contractor Profile
c. Solar Power Contractor profile

3. Back Cover sponsorship receives the business card-sized advertisement

4. Logo sponsorship receives logo, phone number and URL listing

5. Directory listings receive company directory listing


Solar Handbook Table of Contents:
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1. Front Page (your company?) Sponsor Profile
2. Arizona Solar Technology Day
3. 1st Step: Producing "Negawatts" Through Energy Efficiency
4. 2nd Step: Installing Cost-Effective Solar Water Heaters
5. 3rd Step: Zeroing Out Energy Usage with Solar Power
6. Arizona Solar Scout Community Relations Program
7. Energy Efficiency Sponsor Profile
8. Solar Thermal Water Sponsor Profile
9. Solar Power Sponsor Profile
10. Registrar of Contractors Solar Watchdog Program
11. Net Metering/Supplementing Carbon Power
12. Utility Incentive Mathematics
13. Financing Energy Efficiency/Renewable Energy Installations
14. Arizona Solar Capitol Vendor Directory
15. Arizona Retailer Directory


Arizona Solar Handbook, Buyer's Guide, and Business Directory
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The Arizona Solar Handbook/Directory will be an 8-page, saddle-stitched insert. If the pass-along readership of the Arizona Solar Handbook reaches 4 additional readers, this would reach 2 million potential customers in Arizona. That is roughly 45% of Arizona's population.

If half of 1% (.005) of 2 million responded to the solar handbook and solar technology day by buying a solar system that would equate to 10,000 installations. If your company only sells one system, it would cover the cost of being included in a solar resource guide that will be passed around and reference for months. The chance of selling multiple systems over the next 4 months is substantial from this sponsorship.

Advertising in the Arizona Solar Handbook also will play a big role in reviving our state's economy and do a good job at positioning Arizona as the Solar Capitol of America.