New York City Atheists Meetings Message Board › PR: a How-To Guide

PR: a How-To Guide

Sarah - N.
user 6392454
Brooklyn, NY
Post #: 51
First, read up on how to properly construct a press release: http://www.wikihow.co...­





PRESS RELEASE <<< bold, large and in all caps.

Contact Information:

{Company}
{Contact person and his/her info}


{Company/Individual} Presents {Name and/or Description of Event}

FOR IMMEDIATE RELEASE


{City, State} - {Company/Individual} will present {Name of Event}, taking place at {Location of Event} on {Date}, and featuring {performers, guests, showcases, etc.}.

{Company/Individual} is proud to bring {Name of Event} to {Location of Event} for{the first time, the tenth year in a row, etc.}. {Name of Event} will {further description on what will take place at event}.

{More details about event; include ticket prices, if applicable, and where/how to purchase tickets}.

{Quote from performer, guest, previous attendees, critics, etc.}

{Boilerplate about company/individual, event and/or any prominent performers and/or guests} .

### <<- indicates the PR is done so always finish with these # symbols.




Second, now that you have your press release ready for the event in question, let's get to distributing that baby! AP has been known to nab stories from the following sources and once AP has it, everyone has it:
http://www.prlog.org/...­
http://www.prweb.com/...­
http://www.prnewswire...­
http://www.free-press...­
http://ireport.cnn.co...­

You can also use: facebook, twitter, digg, reddit, blogging, pinterest, change.org and fax copies to your local paper wherever the event will be held so that they can try to deploy a reporter if they are interested. Give papers and news media at least 2 weeks notice.

This is all coming from experience with hard to cover stories. When I was involved in protesting Scientology, no one wanted to help us for fear of lawsuits. But after 2 months of constantly spamming media sources with our side, they finally starting listening, sending reporters and even writing about us. But you have to make that initial effort and you seriously have to embrace the internet as a viable media source.
Morgan
user 11267158
Sydney, AU
Post #: 39
Thanks for this post Sarah, I was browsing around meetup when I saw this and thought Sydney Atheists should do something similar for its bigger events.
Sarah - N.
user 6392454
Brooklyn, NY
Post #: 59
No problem! I understand how hard it is to get an underdog voice into the mainstream media. I mainly posted this because our recent Reason Rally got so little media attention. Perhaps future rallies and events will prove better. Best of luck in Sydney! :D
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