"Type Geek Space Craft" with Theo Rosendorf

  • April 29, 2009 · 7:00 PM
  • This location is shown only to members

"Type Geek Space Craft" April brings us another great topic with renown Atlanta designer, consultant and author of the Typographic Desk Reference, Theodore Rosendorf. Typography is a fascinating topic, especially as it relates to the Web. Many people easily overlook the importance of typeface selection, kerning, leading, line-height, and many other factors that can play a huge role in the success of a design. Type can evoke emotion, define context, and have a profound impact on the message of the text it creates. Theodore will give a us a behind the scenes look at the making of his book, and take a micro/macro view and explain how a design comes together through a structured series of size and spacial adjustments. It will be a great talk. His career began working freelance with a set of pencils and a drawing pad. His first project was a hand drawn logo for the Downwind restaurant at Atlanta’s PDK Airport. Leaving the airport, his career has taken him to clients in the US and abroad as a design consultant for some of the world's most well known brands such as: AT&T, CNN.com, The Coca-Cola Company, Ford Motor Company, IBM, Mercedes AMG, Nintendo, Turner Broadcasting, and many others. You can check out his personal website at http://rosendorf.us/ RSVP Now for "Type Geek Space Craft" with Theo Rosendorf



Design Feedback and Open Q&A! Because of your feedback and some great discussions we've decided to add something new to the Meetups. After our speaker we will have a short time for anyone in the group to get feedback on a project they are working on. Whether it's a design comp, programming question, business plan, user interface decision, or any other web design question – just ask the group and we will do our best to help. If you have a question for the group, please make sure your project is either online or on a USB drive so we can pull it up on the screen for everyone to see. You can also ]send it to me in advance so I can have it ready to go. We're looking forward to a great turnout, and a great event so RSVP Now to reserve your seat.


About the Venue The Portfolio Center is a hip little art and media school in Buckhead with a nice creative environment, free WiFi, and plenty of free parking. To get there, take Peachtree to Bennett street (the street sign says Peachtree Park) and turn west onto Bennett street (it looks like turning into the parking lot for the Italian restaurant). The Portfolio Center is all the way at the end of the street (just keep going). You will pass all the antique dealers and look for the Portfolio Center on the right side. Once you are inside look for the door on the left and come on in! See you there! - J.

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  • A former member
    A former member

    This was an excellent meetup, But I am a type geek print designer I am looking into webdesign and the groupmembers seemed very atune to helping others and suggesting learning tools and resources.

    May 4, 2009

  • Paul K

    I think the only downside to this particular meeting was the large number of first-time attendees. New people are great, but I think nerves may have, at times, stifled an otherwise engaging talk. Still great, however.

    May 2, 2009

  • W. Richard E.

    Very knowledgeable about typesetting and an interesting presentation. However, Theo did not 'sell' the book as to why buy the book or how will this book make design of my websites easier, faster, etc as a reference.

    May 2, 2009

  • Luciann D.

    I was very impressed with the level of work that's involved with what he does. As a journalism major, I learned that to edit a piece so that it is clean and reads easily (removing unnecessary words, avoiding jargon, using active verb tenses, etc) is actually quite difficult but the result gives the impression that it easy to achieve. I now see that typography is like that. The minute changes are very intricate but the result is much easier to view and read.

    My one criticism of the presentation is that it seemed to focus more on print than on web design. The techniques he showed us were brilliant but we can duplicate them. I would have liked to see more information on where to place text on a website for impact, how to adjust the font settings with CSS, or how to use the white space more effectively. We started to get on to that a bit with the Q&A, which was useful.

    April 30, 2009

  • Jessi Miller C.

    I enjoyed getting a peek into Theo's exacting typesetting world. I liked his quirky sense of humor too. Throw up the horns. I would have liked perhaps a little more focus on how to bring beautiful (or less-awful) typography to the web, but I enjoyed it anyway, and we got into that a little in the Q&A.

    April 30, 2009

  • J. C.

    Theo clearly knows much more about typography than the average cat. His book is fantastic and he was able to show the group some great tips about using typography to improve the quality and aesthetic web design.

    April 30, 2009

  • A former member
    A former member

    Great meetup as always, the speakers are always knowledgeable of their industry and I look forward to attending future meetups.

    April 30, 2009

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