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Driving Goal-driven Web Traffic with SEM (Search Engine Marketing)

From: Mike S.
Sent on: Sunday, October 7, 2007 11:03 PM
Hello fellow Atlanta Web Entrepreneurs:

I've updated the information about our Search Engine Marketing event to be held Thursday October 18th. The topic for this month's meeting will be:


Based on early RSVPs this event looks like it will to be our LARGEST event yet, so do our volunteers at registration a favor and:

*** Please PREPAY via Paypal or ARRIVE EARLY! (6:15pm) ***

RSVP at:

This month we have an incredible group of six (6) diverse Search Engine Marketing (SEM) professionals including both consultants and practitioners. We've put lots of work into preparing for this meeting and we're really proud of the levels of expertise we'll have presenting to us and taking our questions on this coming Thursday, October 18th.

We are also going to try yet another slightly different format this month. We'll try an hour of tightly scheduled mini-presentations followed by an hour of open Q&A for the panel of presenters. As such, we'll ask attendees to hold their questions until the end of the 2nd half so be sure to bring your notepads and pens to capture questions in the first hour for asking during the second.

The five (5) mini-presentations from our presenters will be:

-- How to get started using SEM to Drive Sales
-- Account Strategies for optimal SEM results
-- Using Research and SEM to dominate your market
-- Basics of Testing SEM Campaigns for enhanced ROI
-- Using Web Analytics to measure SEM success

The five (5) presenters/panelists for the above topics are, respectively:

-- Liz Jacobson is the Online Marketing Specialist for in Cumming, Georgia and has managed search engine marketing for the past 5 years.

-- Debbie Griffyn, a former real estate broker and financial planner has been manager of operations for for several years and uses a database of several million SEM keywords to drive millions in annual sales.

-- Charles Lumpkin is Cofounder and Chief Strategist and handles market R&D and Internet marketing for Cornerstone Leads. His SEM work has generated $250+ million for Home Depot, Ballard Designs, Brinks Home Security, and others.

-- Wei Yang is Senior Interactive Media Planner of BKV, the southeast's largest interactive direct response agency where he manages large SEM campaigns and implements testing strategies for ensure ROI.

-- Stacy Williams founded Prominent Placement in 2001 as its CEO, speaks nationally about search marketing, managed web projects for ad agency clients for a decade, and was finalist for Georgia Woman Entrepreneur of the Year.

Our moderator for the evening will be Jason Gorham who is founder and CEO of, a company that highly leverages SEM to help companies recruit by converting currently employed individuals into highly qualified applicants.

Our agenda for the evening will be tightly scheduled as follows:

6:15pm - Early Registration (for those not prepaid)
6:45pm - Networking
7:00pm - Meeting opens
7:05pm - Group News & Announcements
7:10pm - Introduction to SEM
7:15pm - Five (5) Mini SEM Presentations
8:05pm - Break
8:10pm - Open Q&A
8:55pm - Closing Comments
9:00pm - Networking (Optional)
9:30pm - Drinks/Dinner at Gordon Biersch

Note that given the format we'll be ending 30 minutes later than normally scheduled to allow for networking, but will still "close" the meeting at the same time as normal (9pm.) At 9:30pm we'll close the facility and those interested can head over to Gordon Biersch on Peachtree for drinks and/or dinner.

Thanks to everyone who has committed to moderate/present as well as the others who've helped put this event together. We look forward to a great event and I look forward to seeing everyone there!

-Mike Schinkel
[address removed]
[masked] (cell)

P.S. IF YOU WANT TO ATTEND please RSVP ASAP as this event looks like it may "sell out" where 100 people will be our maximum. If we do get more than 100 'yes' RSVPs and you are not on the RSVP list you'll be turned away. We'll put anyone after the first 100 on the waiting list; you can show up but we'll have to limit to the first 100 to RSVP otherwise the fire marshal will have our throats. :-) We'll start clearing the waiting list at 6:45pm.

And IF YOU DO RSVP 'yes' please commit to attend and arrive no later than 6:45pm.



When: Thursday, October 18, 2007 at 6:45 PM

Where: Georgia Tech ATDC
75 5th Street, NW Hodges Room, 3rd floor
Atlanta, GA 30308

Meeting Fee: USD10.00 (FREE for students w/ID)

RSVP limit: 100 "Yes" RSVPs

If the changes affect your plans to attend, please take a moment to update your RSVP. (You can RSVP 'No' or 'Yes'.)

You can always get in touch with me through the 'Contact Organizer' feature on the website:

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