In the nineteen sixties researchers started to experiment with Augmenting the reality. “Adding a computer generated graphical overlay on top of the reality”. At universities it really took off in the nineties and up to 2008 there were only two types of Augmented Reality (AR); with markers or natural features recognition and tracking. In 2009 the AR Browser (Layar) became a hit and the term ‘AR’ became a buzz word.

Application Fields for Augmented Media
  • Marketing & Branding
  • Retail
  • Print, Media & Entertainment
  • Automotive
  • Health & Wellness
  • Industry
  • Architecture
  • Education
  • Training & Maintenance
  • Military

Because AR became a big promise, everybody jumped in and joined the bandwagon. Applications, like a hologram that puts digital information in the real world or a projection mapping that is adding digital content on real objects, are examples of augmenting the reality! The discussion started and everything that connected digital information to real objects and environments was considered to be Augmented Reality, even QR codes.

This group will be about all applications where the real world is combined with the virtual world.

 

 

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Augmented Media

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