This presentation will focus on the tools and processes available to help you develop and implement a winning content creation strategy. After making all the hard choices to design and develop a great looking website every website owner faces the same problem — “feed the beast” syndrome. How do we continually produce steady stream of engaging content for our WordPress site? How often should we update the content on our site’s ‘static’ pages? What can we do to add some dynamic content to our static pages to keep the search spiders coming back? We will discuss both offline and online tools and resources to help you brainstorm topics for your site’s blog, produce great content for your target audience, and ways to use that content to your build your online community. This presentation will cover the use categories in content organization, styles of written content that are most effective, curating content, mobile-friendly content formats, and the increasing importance of photos & video content. Bring your laptops and your questions!
This is the third in a series of seven sessions designed to support those new to WordPress. This series was first presented in 2013 and is being repeated based on membership requests