Inbound Marketing, Website Visibility and Lead Generation

  • May 14, 2013 · 12:00 PM
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Inbound Marketing (also called Content Marketing) is where you "wind up" your website so it attracts your crowd and converts some of them into prospects for your business.

The basic principal behind Inbound Marketing is that it is fundamentally easier AND CHEAPER to make it easy for your prospects to find you, than it is for you to keep going out and finding them.

The good news is, it really is. It's amazing how well this works.

It is not nearly as hard as people think, HOWEVER to be effective it must be done right. The only time I've ever seen it fail is when people changed the system and deviated from how we teach them to do it. I know that may sound egotistical, but we are really good at this AND anyone can do it.

If your business needs visibility and leads, you need to learn how to do this.

This is an eight part series that teaches you in detail how you can do this too.

These are webinars. The URLs for each session are listed below.

The sessions are:
May 14: Overview (the basics of the system)

May 21: Keyword analysis (attracts your crowd a little faster)

May 28: Content and publishing (this is where the rubber meets the road)

Jun 4: Link management (Google does not actually rank pages, they rank links)

May 11: Engagement (when you follow they system, they will come)

May 18: Conversion (my personal favorite)

Jun 25: Agility (you're probably wondering what this even means)

Jul 2: Wordspress settings (some are absolutely essential)

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