Organic SEO 2012: A Holistic Approach
DATE September 26, 2012
- 6:30 PM , San Rafael Corporate Center, 750 Lindaro Street San Rafael Register at www.softech.org
Since the introduction of its new web indexing infrastructure in 2010, Google has been changing at a mind-boggling rate. Results are fresher and faster as the size of the index has virtually exploded. Google is now indexing 20 billion pages a day, and currently drives roughly 85% of the searches on the World Wide Web.
Beyond traditional evaluations of page relevance and authority, Google's algorithms have taken on subjective measures of site quality, usability, and searcher intent... and they've incorporate artificial intelligence and machine learning into the ranking process. This year, the algorithm has adopted stringent anti-spam thresholds to prevent manipulation of results.
This presentation will look at...
- new views of SEO
- new media and platforms
- implications for site owners
- and some practical things site owners of different types should do to make their sites more visible.
It should be helpful to
- individual site owners
- corporate marketers
- graphic designers and developers
- project managers
- business consultants
- IT folk
- anyone doing business on the web.
Robert Charlton is a veteran independent search engine optimizing consultant. Since 1997, he has provided SEO services to clients ranging from small niche companies to Fortune 500s, in market areas that have included travel, software, technology, publishing, entertainment, business-to-business and consumer products.
Prior to his work in SEO, Bob had over two decades of experience producing and directing documentary, entertainment, and marketing videos for clients including Lucasfilm, Hewlett Packard, Time-Life Video, Showtime, HBO, Bank of America, Bechtel, NASA, and Chevron.
He is well known for his discussions of SEO on various web forums, is co-moderator of the Google Search forum at WebmasterWorld, and is a regular panelist at PubCon.