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Juval Löwy: Introducing the Azure Service Bus

The services bus is arguably the most accessible, ready to use, powerful, and needed piece of cloud computing. The service bus allows clients to connect to services with great ease, across any boundary as if they were part of the same local network, and doing all that without compromising the programming model or security. The service bus acts as an equalizer between large and small companies, and is the gateway for future cloud migrations. Not only that, but the service bus offers significant advantages with security, scalability, extensibility, availability and events distribution. This session presents the service bus model, why it is such a fundamental breakthrough, suggests ways the technology can evolve and where it is heading, and what does the service bus mean for decision makers, system architects, and how it affects the very business model of the next generation applications.

About Juval Lowy
Juval Löwy is the founder of IDesign and a master software architect specializing in system and project design. Juval has mentored hundreds of architects across the globe, sharing his insights, techniques, and breakthroughs, in architecture, project design, development process, and technology. Juval is Microsoft’s Regional Director for the Silicon Valley and had participated in the Microsoft internal strategic design reviews for C#, WCF and related technologies. Juval is a frequent speaker at the major international software development conferences. Juval published several bestsellers, and his latest book is the third edition of Programming WCF Services (O'Reilly 2010). Juval published numerous articles, regarding almost every aspect of modern software development and architecture. Microsoft recognized Juval as a Software Legend as one of the world's top experts and industry leaders.

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