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Mom CEO Academy Presents Jennifer Randall Nelson: Strategic Communications

Build Your Business Brand with Strategic & Effective Communication

Mom CEO Academy is excited to present Jennifer Randall Nelson for our November meeting. In this workshop, Jennifer will provide insight to strategic communications. As we all know, there is a lot of noise out there - tweeting, blogging, posting, plus traditional marketing means: brochures, websites, ads, etc. but managing the lists, posts, schedules, and conversations that create an effective presence for a business is a huge time and organizational commitment. On top of that making sure you use them effectively to align your brand and messages, while building your business can seem like a daunting task. 

At this session you will learn:

- To determine what tactic should you invest in and why?

- How to quantify your strategic communication

- To produce correspondence that is concise, attractive and easily digestible.

Jennifer will help you implement creative and customized communications programs designed to impact your specific business goals and objectives. As well, she will advise you how to use the tools in a measurable way, which will enable you to implement strategies that are cost effective and time effective. This workshop will give you the know-how, tips and tools to help you avoid common mistakes. Enabling you to build a successful business you are clearly passionate about!


About Jennifer:

 Jennifer began her career in communications after graduating from McGill University with a Masters in Communications. She is known for her results-oriented, measurable approach to communications strategies and her strategic media relations campaigns. She has spent the last 16 years working with a range of companies, both in-house, and as a consultant (including The Canadian Cancer Society, The Vancouver Public Library, UBC, City of Burnaby, The BC Dental Association, Manulife Financial, Cushman Wakefield LePage and many more). Prior to forming Bloom Communications in 2004, Jennifer worked at Vancity Credit Union as a senior communications manager.

Jennifer’s work with her clients includes developing and implementing strategic communication/marketing and branding solutions, promotions, employee communications, marketing and communication plans, targeted media relations and much more. 

Jennifer is also committed to giving back to her community and over the years she has lent her skills to Dress for Success, Cause we Care (board member), the Canadian Public Relations Society (board member), Kids Help Phone, and many other worthwhile causes. Jennifer is an active member of the Canadian Public Relations Society, BC Chapter. 

Twitter: @BloomJennifer

Web site: Bloom Communications

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