I think they are race baiting with the premise of the app to get the media churning and app downloads.
They could have simply marketed it as a way to avoid high crime areas, tracking crime statistics and what not. Instead they choose to rely on random people chiming in on a neighborhood that they dont live in presumably.
On Aug 8,[masked]:10 AM, "Therese L" <[address removed]> wrote:
Thought this was interesting to share.
Is there any way to keep white people from using computers, before this whole planet is ruined? I ask because the two enterprising white entrepreneurs above just made yet another app for avoiding non-white areas of your town—and it's really taking off!
Crain's reports on SketchFactor, a racist app made for avoiding "sketchy" neighborhoods, which is the term young white people use to describe places where they don't feel safe because they watched all five seasons of The Wire:
With firsthand experience living in Washington, D.C., where white terror is as ubiquitous as tucked-in polo shirts, grinning caucasians Allison McGuire and Daniel Herrington should be unstoppable in the field of smartphone race-baiting—they're already finalists in a $20,000 startup contest! But don't worry: they're not racist. It says so right on their blog, which asks people to share "sketchy" stories about strangers they spot:
SketchFactor, the brainchild of co-founders Allison McGuire and Daniel Herrington, is a Manhattan-based navigation app that crowdsources user experiences along with publicly available data to rate the relative "sketchiness" of certain areas in major cities. The app will launch on the iTunes on Friday, capping off a big week for the startup, which was named as a finalist in the NYC BigApps competition.|
According to Ms. McGuire, a Los Angeles native who lives in the West Village, the impetus behind SketchFactor was her experience as a young woman navigating the streets of Washington, D.C., where she worked at a nonprofit.
After meeting Mr. Herrington, an electrical engineer who was taken with the SketchFactor idea, the two quit their Washington D.C.-based jobs and decamped to New York City with funding from family and friends.
As one of the finalists in the BigApps competition, SketchFactor is poised to receive more attention when it launches.
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