Designing elegant, simple, intuitive, and valuable experiences in healthcare is hard. Organizations often have a difficult time coming to consensus around design decisions or leveraging outside perspective and research into their design process.
Even those that do user research or think about their design process sometimes just wing it, resulting in missed opportunities.
Please join Michael Hawley, Chief Design Officer of Mad*Pow, Dan Wilcomb, Director of Product Design at Alere ACS and Health 2.0 Boston in this fast-paced session, where we will present seven structured research and design techniques that you can guide you to unique research insights and help overcome organizational barriers to good design. Don’t worry – the techniques are simple, straightforward and inexpensive.
Michael Hawley, Chief Design Officer, Mad*Pow
He may not surf, he may not shred, but Hawley will own you on the golf course.
As the leader of our experience design team, Michael leverages 15 years experience in the software industry and expertise in user experience research and usability design to deliver value to clients such as Fidelity, Autodesk and Monster.
Prior to Mad*Pow, Michael served as usability project manager for Staples, where he led customer-facing initiatives including e-commerce and Web sites, marketing communications, and print materials. In addition, Michael worked at Bentley College Design and Usability Center where he was responsible for planning, executing and analyzing user experience evaluations for corporate clients in health care, financial services and academia.
Michael holds his MS in Human Factors in Information Design from Bentley College McCallum Graduate School of Business, and a BA from the University of Michigan. He continues to explore trends within the UX discipline as a published columnist, with articles appearing in publications such as UXMatters, iMedia, TMCNet and CPWire.
Daniel Wilcomb, Director of Product Design, Alere ACS
Daniel is the current Director of Product Design at Alere Accountable Care Solutions which delivers health information solutions that help provider organizations meet CMS Meaningful Use and Accountable Care requirements, achieve Triple Aim, and improve care coordination across the healthcare continuum. Dan specializes in Lean User Experience Process, Mobile and multi-platform software, SAAS, Strategic product design, rich internet applications, expressive interfaces and responsive layouts.
Previously to Alere ACS, Dan worked in User Experience at Kenexa, an IBM company, where he worked both at the executive level setting product vision and market strategy, to the producer level, working hands-on with design and development.