The world of data and analytics is changing rapidly. With the introduction of Google Analytics, Google eliminated the cost of collecting and processing data.
But they've done much, much more than that. They've created a data collection monster that can aggregate data from websites, mobile apps, desktop apps and web application. Anyone can leverage this data collection and process platform to provide insightful reports to business teams. This drives a continuous improvement process that can help optimize user experiences and marketing initiatives.
But all of this is useless if you don't understand how Google Analytics works and align the configuration with business objectives...
Join Boston PHP and author Justin Cutroni as we discuss what programmers and developers need to know about web analytics and Google Analytics to effectively communicate with business people that look at the data. Then we'll dive into some of the more advanced Google Analytics topics, like custom variables, mobile tracking, and social media tracking.
If you attended our Learn Google Analytics meetup, then you won't want to miss this more in-depth look at Google Analytics as we dig deeper and get into more development focused topics.
About Justin Cutroni:
As a respected leader in the web analytics industry, Justin helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. He is authorized by Google to teach Google Analytics seminars and has conducted numerous training events in the US and Europe.
Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with Google Analytics (Wiley, 2010). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.
Buy the Book, get it signed at the event!
You can buy Justin's book and support Boston PHP by buying it directly from our own bookstore at a discount. We have both hard copy and eBook versions available. Get the book here.
This event is being made possible by a generous donation and sponsorship from Above The Fold Design. They are a Boston based company providing businesses and developers with user experience consulting and user interface designs that are intuitive, evocative and results-oriented.
Spread the word
Our hashtag is #bostonphp. The short url to this event is http://meetu.ps/2Bq8J
6:00 - 7:00 : Doors open, socializing, Food, Job Fair
7:00 - 7:15 : Announcements
7:15 - 8:45 : Presentation
8:45 - 9:00 : Questions
9:00 - ???? : Beers somewhere?