Google Analytics for Developers...

The world of data and analytics is changing rapidly. With the introduction of Google Analytics, Google eliminated the cost of collecting and processing data.

But they've done much, much more than that. They've created a data collection monster that can aggregate data from websites, mobile apps, desktop apps and web application. Anyone can leverage this data collection and process platform to provide insightful reports to business teams. This drives a continuous improvement process that can help optimize user experiences and marketing initiatives.

But all of this is useless if you don't understand how Google Analytics works and align the configuration with business objectives...

Join Boston PHP and author Justin Cutroni as we discuss what programmers and developers need to know about web analytics and Google Analytics to effectively communicate with business people that look at the data. Then we'll dive into some of the more advanced Google Analytics topics, like custom variables, mobile tracking, and social media tracking.

If you attended our Learn Google Analytics meetup, then you won't want to miss this more in-depth look at Google Analytics as we dig deeper and get into more development focused topics.

About Justin Cutroni: 
As a respected leader in the web analytics industry, Justin helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. He is authorized by Google to teach Google Analytics seminars and has conducted numerous training events in the US and Europe. 

Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with Google Analytics (Wiley, 2010). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

Buy the Book, get it signed at the event!
You can buy Justin's book and support Boston PHP by buying it directly from our own bookstore at a discount. We have both hard copy and eBook versions available. Get the book here.

Our Sponsor
This event is being made possible by a generous donation and sponsorship from Above The Fold Design. They are a Boston based company providing businesses and developers with user experience consulting and user interface designs that are intuitive, evocative and results-oriented. 

Spread the word
Our hashtag is #bostonphp. The short url to this event is  http://meetu.ps/2Bq8J

Agenda:     
6:00 - 7:00 : Doors open, socializing, Food, Job Fair
7:00 - 7:15 : Announcements  
7:15 - 8:45 : Presentation  
8:45 - 9:00 : Questions 
9:00 - ???? : Beers somewhere?

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  • Stephen W.

    Any update on the video?

    September 20, 2012

  • Doug

    any word on the video for this?

    January 23, 2012

  • Gabe G.

    Engaging speaker and great topic.

    November 16, 2011

  • Bobby C.

    Amazing event! Probably the best speaker I've ever seen at a tech event. I learned a ton and everyone seemed captivated almost the entire time. GREAT JOB, JUSTIN!

    November 13, 2011

  • A former member
    A former member

    I have a background in both product marketing and development and Justin's presentation was exactly the right key points to help me see what Google Analytics can do, why it's important, and how to make it do it. Great job!

    November 12, 2011

  • Paul S.

    Knowing your subject matter + being an excellent public speaker = an OUTSTANDING presentation! Good work Justin. Good work Boston PHP.

    November 12, 2011

  • AiliCF

    (Would have been 5 stars except for the lack of free books. Oh well!)

    November 11, 2011

  • Peter L.

    Interesting speaker, a solid introduction to the topic.

    November 11, 2011

  • Peter M.

    Justin was a very engaging presenter and definitely knows his topic inside out. He was able to fit an enormous amount of information about GA into a 90 minute talk.

    November 11, 2011

  • A former member
    A former member

    Great job Justin!

    November 10, 2011

  • Marilyn H.

    Outstanding presentation.

    November 10, 2011

  • Szu

    Very informative and practical session. Justin totally rocks the subject. I'm going to apply it to my website & my clients' websites.

    November 10, 2011

  • Shaun S.

    Despite being exhausted and listening to a fairly long discussion about data collection, I was thoroughly interested in what the speaker had to say from start to finish. Excellent event, and I really took away a lot of useful information.

    November 10, 2011

  • Michael B.

    Here are the slides and resources from this event: http://goo.gl/ApvOf

    Video will come soon.

    November 10, 2011

  • Gene B.

    Perhaps the best speaker and presentation in Boston PHP's 100+ presentation history!

    November 10, 2011

  • A former member
    A former member

    Smart, information filled production from Justin Cutroni. Great evening!

    November 10, 2011

  • Samuel J.

    Content and depth was awesome!

    November 10, 2011

  • Bruce Donald C.

    Wonderful event once I got past the culture of the crowd. Different culture than our PHP-related groups here in Providence. I depend on Google Analytics quite a bit to advise my clients regarding their impact on the Web. Nice to have some focused time to organize my efforts around that.

    November 10, 2011

  • Dave A.

    Awesome presentation with just the right balance between explaining the problem domain and digging into the technical meat. Gave my understanding of GoogAnal a quantum leap.

    November 10, 2011

  • Bob S.

    decided to use the incognito browser at all times

    November 10, 2011

  • Doug

    Great presentation! learned a ton.

    November 10, 2011

  • Lance P.

    There was a lot of information thrown for GA. I just hope Justin gives me a free copy of his book. Overall, it was a great presentation and content.

    November 10, 2011

  • Jerry Milo J.

    The presenter was phenomenal. Engaging, great pace, deep technical detail. He couldn't have been more clear, and couldn't have covered more ground.

    My company needs to implement much of what was discussed.

    I walked away with weeks of new development looming in my future. And the post-meetup beer was great.

    Overall, a great meetup.

    November 10, 2011

  • A former member
    A former member

    Superb speaker ! Where is my book

    November 10, 2011

  • Cristy P.

    Great presentation, did not know you could do that much with google analytics.

    November 10, 2011

  • Amy K.

    Excellent topic and speaker. A lot of material was covered, the depth of content was very advanced and it was delivered in a fun and interesting way.

    November 10, 2011

  • David G.

    great stuff!

    November 10, 2011

  • Tom D.

    Outstanding presentation - "deep and wide"

    November 10, 2011

  • Michael B.

    @Chris,
    We will send out slides and resources later today.

    November 10, 2011

  • Christopher M.

    Does anyone have the link to view the presentation?

    November 10, 2011

  • Christopher M.

    Great space, great presenter, great meetup.

    November 10, 2011

  • Daniel B.

    Yep superb speaker.

    November 10, 2011

  • A former member
    A former member

    Didn't realize this was for public consumption ... so I would rather not.

    November 10, 2011

  • Larry E.

    Super helpful! Lots of new ideas to implement!

    November 10, 2011

  • Patrick P.

    Probably THE most useful Meetup I've been to. The information I got from Justin's presentation is going to save me a lot of work.

    November 10, 2011

  • Marco M.

    Great presenter, wonderful host and smart networking with interesting people...yup, that sums it up.

    November 10, 2011

  • Tony L.

    Informative and well-managed presentation to a large group. Justin kept us involved.

    November 10, 2011

  • A former member
    A former member

    The material presented was very useful and interesting, and Justin's presentation was lively and engaging.

    November 10, 2011

  • Rick U.

    Excellent presenter and a great blend of technology and business issues. I learned a lot!

    November 10, 2011

  • Jay M.

    Justin did a great job stepping through the wealth of capabilities within Google Analytics. His presentation style was clear, educational and engaging. Justin even made the 'vegetables' taste good.

    November 10, 2011

  • Nan H.

    Fabulous talk by Justin Cutroni. He was concise and gave us lots of really useful information.

    November 10, 2011

  • E B

    Brilliant and inspirational speaker.

    November 9, 2011

  • Lana N.

    A very interesting meetup even for someone like me who haven't had a chance to use any web analytics tools.

    November 9, 2011

  • El M.

    Great presentation! Justin was not only very authoritative but also a very engaging speaker.

    November 9, 2011

  • Michael B.

    Catch a preview and introduction to Google Analytics from Justin at a recent Google Mexico conference: http://www.youtube.com/watch?v=xBTrawl6Cn4

    November 4, 2011

  • Michael B.

    @Nader,
    The whole event is from 6-9pm. See the agenda at the bottom of this page. From 6-7 we are serving food, and a job fair. All are welcome.

    November 2, 2011

  • Nader

    The email announcement lists the event as 6pm-8pm, but the Agenda goes till 9pm. Which one is the correct one, please? Thanks!

    November 2, 2011

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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