The Brandhacker SMAC (Social Media Ad Council) "Pitch Pepsi" Meetup Happy Hour

Your chance to Pitch Pepsi

Next Monday’s Brandhackers Meetup will be unlike anything you have seen before. Join us as we create a social media campaign for Pepsi in just over an hour. Bring your know-how to the table. Offer your company’s assistance in building the campaign if you work for a digital media agency/social media company. It’s your chance to pitch Pepsi.

All campaign elements designed this evening have the potential to be run for Pepsi once approved, so come prepared to put your money where your mouth is. We’ll send campaign wrap-up reports to SMAC members and everyone attending this special Brandhacker evening.

Moderator: Tom Gerace, Chairman, SMAC

Bonin Bough, Director of Digital and Social Media, PepsiCo
Heidi Browning, SVP Insights, MySpace
Aimee Higgins, VP Client Solutions, Pandora
Josh Karpf, Digital and Social Media Manager, PepsiCo
David Woodrow, SVP Sales and Partner Services, Gather
Ian Schafer, CEO Deep Focus

SMAC (Social Media Advertising Council) is a group of advertising, communications, brand management and social media executives coming together to create a common vocabulary, standard buying units, and uniform measurement methods for social media. SMAC's aim is to create a set of standards for social-media advertising, sometimes called "engagement advertising," that mirrors the standards set for print, television, and display ads.

http://www.smac.org/...

6:00-7:00 - Pre-Networking
7:00-8:00 - "SMAC -Social Media Advertising Panel" - Moderated by Gather.com CEO, Tom Gerace - Guest Speaker (Bonin Bough Pepsi Cola's Global Director of Social Media)
8:00-8:30 - Audience Discussion / Q&A
8:30-9:00 - Post Networking