Brandhackers "Google AdPlanner for Social Media Presentation"

Are you attending the next brandhacker "Google AdPlanner for Social Media Presentation" Meetup on Mon, Nov 16th at 6 PM?...

#Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together.

We will be meeting at a new location - RedSky at 47 East 29th Street (between Park & Madison) New York, NY 10016. Phone: (212) 447-1820 find the Google Map here: http://bit.ly/9GUIh...

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6:00-7:00 - Pre-Networking
7:00-8:00 - "Google AdPlanner for Social Media Presentation" Presentation
8:00-8:30 - Audience Discussion / Q&A
8:30-9:00 - Post Networking

Entrance fee: $10 RSVP paid online before event; $15 at the door.

Brandhackers "Google AdPlanner for Social Media Presentation"

If you're a marketer or media planner at an ad agency, you know that planning an online display buy can be challenging, particularly in scaling your campaign's reach while keeping it relevant for your target audience. Plus, how do you keep track of the millions of sites out there that might be just right for your campaign?

What about if you're a small business owner with a website that needs traffic, or a freelancer with a blog that needs readers - or if you're a brand manager and you need to reach customers and you know they're only in certain social networks. How do you reach the specific people online you need to reach to make an impact on your business?

To make your life easier, Google built Ad Planner, a research and media planning tool that connects advertisers and publishers. Google Ad Planner is designed with marketers of all sorts and media planners in mind. Ever wondered how to gain more voice for your blog, or reach into a deep social network to gain a voice for your brand, Google Ad Planner makes it easier to find the demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan.

In tonight's brandhacker meetup the Google team will show us how to use AdPlanner, why it's a relevant tool and how the service fits into the center of building a voice for your brand in our new social media landscape and how to leverage its insights to build brand community.