The Digital SuperBowl Recap Workshop

Digital Lessons from SuperBowl XLVII

Post SuperBowl XLVII brandh@ckers brings together some digital media and creative perspectives to critique post SuperBowl commercials and their related successes and #failures.

Featuring panelists from Saatchi & Saatchi, Hipcricket, IMG Worldwide, NBC Universal

Its clear a SuperBowl ad is still the way to go for brand marketers. But did you see missed pockets of opportunity for this year's brands where they could have more effectively leveraged digital tools like G+, Facebook, Twitter, mobile and more effective calls-to-action?

Entrance Fee: $10

Come vent and share your views on how, per the USA Today Superbowl Ad Meter, certain brands succeeded and certain brands failed in the 2013 SuperBowl. Hear opinionated digital media and creative leads perspectives on how they would h@ck the top and bottom 3 ads from awareness and direct response goal perspectives and tell us how they would have done things differently (or not).

What You’ll Get from Attending

-networking with some cool brandh@ckers
-key opinion leaders identifying their 3 "best" and 3 "worst" ads and why, answering the question whether a SuperBowl ad is worth $4M for a brand, assessing successes or lost opportunities for social/mobile for CTA and engagement purposes and some brandh@ack take-aways to apply to your own brand or small business

Our Panel:

-Scott Carlton, VP Associate Creative Director, Saatchi & Saatchi

-Harris Shaw, Art Supervisor, Saatchi & Saatchi

-Taylor James Burton, Director of Sales, Hipcricket

-Eric Ng / VP Marketing, IMG Worldwide

-James Gaffar, Manager, Emerging Ad Solutions, NBC Universal


What is brandh@ckers Digital Insights?

#brandh@ckers Digital Insights is a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at or our Facebook and G+ Communities

Tweet our events referencing #brandhackers

We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here.

6:30-7:00 - Pre-Networking

7:00-8:00 - Brandh@cker Workshop

8:00-8:30 - Post Networking

Drink Specials typically include:

• $5 well drinks

• $4 Bud Light and Miller Light

• $5 Cosmos

• Reduced rate for wine (maybe $5 or $6 per glass)

**Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App

***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel

***entrance fee pays for venue fees

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  • A former member
    A former member

    So-so. The Superbowl was a month ago. If the actual ads couldn't be shown, it would have been nice to show stills to refresh memories. To have someone refer to "the Taco Bell ad" without a pic or description wasn't very helpful. Good, engaged crowd, though

    1 · February 25, 2013

    • Robb H.

      Agreed. The venue doesn't allow video service, so we were crippled in that area. All in all it was an engaged crowd and we certainly took away some key holistic learnings vs assessing singular ads.

      February 26, 2013

  • Geert D.

    Meet, socialize and network tonight with Robb and many others at the meetup. It is one of the most popular events in NYC today!

    We built an easy-to browse/search page for/with all attendees:
    http://bit.ly/YwzJF3

    Happy networking! 
-G.

    (feedback appreciated!;)

    February 25, 2013

  • Marco De V.

    It seems pretty cool for an old brand strategist like me.

    February 24, 2013

  • Christine

    Looking forward to the workshop!

    February 20, 2013

  • Alisha F.

    Looking forward to it!

    February 20, 2013

  • Zach M.

    woot

    February 19, 2013

  • Cherie

    I have class that evening.

    February 5, 2013

71 went

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Allison

Meetup has allowed me to meet people I wouldn't have met naturally - they're totally different than me.

Allison, started Women's Adventure Travel

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